Digital Marketing Archives - King Tide Media

The Do’s and Don’ts of Facebook Ads

Posted by | Digital Marketing | No Comments

Facebook ads are a HOT topic in the advertising space right now. Why? – They help people reach audiences that are very specific and are targeted much better than conventional advertising methods. So, although they are great – if you’re considering running some ads for your business, you should know a few things first.

The DO’s 

  • Do Do Do it! – Yep, that’s right, Facebook ads WORK! They are a snazzy little tool that a TONNE of businesses have been dropping dollars into and getting results from. So, why not benefit from Facebook ads too?

 

  • Know Your Objective – If you don’t know what result you want from your hard earned bills, then you aren’t going to know how to measure your ad’s success rate. Facebook ad objectives s are separated into three categories:

Facebook Ads Campaign Objectives

  • Set Your Budget – Facebook allows you to set up your ads with 2 types of budgets – lifetime (the total amount your willing to spend on your ad set) or daily (a limit on how much you’ll spend per day). There is even a campaign limit that you can set and when it you reach it, your ads will automatically switch off.

 

  • Know Your Audiences – Using awesome tools like audience insights, you can target some pretty in depth (and kinda creepy) characteristics about your target audience. You can target people based on:

 

  1. Demographics – like age, gender, location, education, generation, politics, relationship, work
  2. Interests – entertainment, family & relationships, fitness & wellness, hobbies & activities, shopping & fashion, etc.
  3. Behaviours – consumer classification, digital activities, purchase behaviour, seasonal & events, travel
  • Optimise & edit as you go – You likely won’t have amazing advertising success over night, so keep on top of your ads and edit them if they don’t perform the way you need. Make sure you give them time to work too. Usually it is good to wait a few days to a week to see if they work and take it from there.

 

  • Split Test – This is basically a way to compare your ads’ performance against each other. You can split test a variety of things, but try to only have one or two variations if you’re split testing.

 

  • Analyse Results – This is CRITICAL! If you don’t know how to understand your ad results, you won’t know what to compare or how they are actually performing. If terms like – Reach, Impressions and CTR are foreign to you, look them up. Data analysis isn’t everyone’s forte, so if you’re confused, ask someone that knows how to understand the results.

 

  • Use Retargeting – If a person watches your video or visits your website, but doesn’t opt in to your offer, you can run a retargeting campaign to just those people. Facebook’s retargeting options are pretty much endless. You really don’t know much about your audience until you analyse how they are reacting to your ads and a retargeting campaign is the best way to take advantage of that knowledge.

 

The Don’ts 

  • Boost Posts – they are super enticing, especially when Facebook constantly sends you messages about how many people you can “reach” by boosting, but don’t waste your money on these. At the time of writing this, there is no way to measure success for boosted posts, so you just can’t accurately tell what you’re ROI is.

 

  • Target Broad Audiences – Facebook actually has a little gauge that will tell you if you’re audience is too broad or too narrow. Depending on the population size of the location you are targeting, a good audience size is generally somewhere between 1.5 – 3 million people.

Facebook Audience Gauge

  • Mismatch Ad & Offer – Make sure your ad and your offer match up and make sense. The design of the ad should match your landing page on your website and you should make it easy for people to read, understand and opt in to your offer.

 

  • Forget Custom Audiences  – If you have a facebook following or email list, you have the ability to create a custom audience. If you don’t want this audience to get annoyed with your ads and potentially unfollow you, then remember to exclude them from your target audience.

 

  • Have Text Heavy Ads – Facebook doesn’t allow you to have ads that contain too much text (over 20% generally). They will show your ad to less people if you don’t abide by their guidelines.

Text rating for Facebook ads

 

  • Forget to Exclude Existing Subscribers – If you’ve got a subscriber list for your offer already, remember to exclude those people from your target audience.

 

  • Freak Out – Yes, this is a BIG don’t. Investing in your business with paid advertising is a scary thing for most small businesses, but keep your cool amigo. This will likely be a successful ride for you if you do it right. So, trust the process and enjoy learning as much as you can from it.

 

Need Help with your Facebook Ads? 

Contact us For a Quote to Set Them Up.

Attention calling woman

Attention Business Owners – What You Need to Know About Digital Marketing

Posted by | Digital Marketing | No Comments

If this article caught your eye, then we’re guessing you want to take your business to the next level with a little help from the amazing online tools out there. However, you’re not sure how the heck to go about it? Are we right? Yes? Ok, keep reading…

Don’t worry if you’re new to digital marketing or if you have only a slight understanding about how to market a business online, you’re not alone. Digital marketing is a very slippery and often scary forefront for business owners, and it is understandable if you haven’t jumped into it. However, if you want to generate a buzz around your business, you need to step up your game. That’s why we have put together some info below that will help you do just that.

First things first – Do you have the below framework in place?

  1. A logo
  2. A responsive website
  3. Social media channels
  4. Email marketing software 

No? Well, you’re going to need them, so get busy. Get in touch and we’ll help you out. 

Once 1-4 are ready, it’s time for a little strategy…

You have likely heard terms like sales funnel, drip funnel or sequence marketing, all of which basically mean that you have a source pushing traffic to a destination, with a goal of making money at that destination. Still with me? Well, let’s break it down for you anyway.

  • Step one – Post an ad on social media with an enticing offer – Make it good, so you can draw them in.
  • Step two – Link the post to a landing page on your website – Make the page stylish and relevant to your offer.
  • Step three – Put an opt in on your website – Make sure that visitors can see it and it’s easy to put in their details.
  • Step four – Deliver the offer to the visitor – either right away on your website, or via an email.

Sounds easy right? Well, it’s not always. What happens after you have someone opt in to your offer? Why not keep in touch with them and see if they want more products or services? This is where most businesses fail. They leave their ad running, the contact page or opt in available, but they don’t follow through and leave their precious audience hanging. Don’t do this!

Keep your audience engaged and interested by listening to what they want. If you don’t know what they want, ask them. The digital world is at your finger tips and if you don’t have time to get it done, invest in someone that can help you.

Want More Help Marketing Help? 

Contact Us For a Customised Marketing Plan

Discussion around a computer

4 Tools Anyone With A Website Should Be Using

Posted by | Digital Marketing | No Comments

Does this sound familiar? – You’ve had your business running for some time now, set up your website and verbally spread the word to your friends and customers to check it out. You wait and wait, but it seems that your site just sits there, lost in the abyss.

Now what?

Don’t worry, almost 90% of our clients start out just like you. They’ve done some basic leg work to get their online presence going, but they don’t know where to go from there. In this article we’ve outlined some of the tools you can use to promote your business online.

Social Media

Billions of people have active social media accounts. If you aren’t using social media pages like Facebook, Twitter or Instagram for your business, you absolutely need to get your accounts up and running NOW. If you’re not comfortable using social media or you don’t understand it, hire someone that does to help get your accounts set up and ask them to teach you. Once you get the hang of it, you’ll have access to those billions of potential customers, and the best part about it? – It’s FREE!

Take advantage of social groups. Facebook groups have taken off in particular and are highly beneficial for sharing your ideas, expertise and networking with others. Just be careful that you read the group rules before sharing anything.

Social Media Apps

Want more business marketing help?

Click here to read more about digital marketing

Email marketing

For most businesses, email campaigns are often more effective than social media at generating cold hard cash. Usually, this tool is where you have the opportunity to convert subscribers into purchasers. You may be thinking – how do I get people’s emails in the first place? Well, there is a bit of a process involved, but it’s not entirely difficult to set up. You just need a way to entice people to share their contact information with you. In digital marketing, this little attraction is called a “lead magnet”. A lead magnet is something that you’re willing to give someone in exchange for their email address. If you’re still confused, get in touch with someone that knows this space and ask them to set up the infrastructure you need. Most email marketing services are free for a limited number of subscribers.

Here are few to check out – Mailchimp  , Kaviyo and Active Campaign.

Blogging

Online Advertising

Remember back before the internet arrived and took over? Businesses needed to use prehistoric print advertising methods to grow awareness of their businesses. Billboards, newspapers, magazines and community boards are popular for print options, and are still definitely used. Similarly, with online marketing, if you want your business to be found online, you need to set up some ads.

There are numerous online paid advertising options, but here are a few of the most popular: 

Facebook Advertising graphic

Blogging

Yes, it is true, blogging is one of the things you need to do if you want to grow your online presence. It should fit into your marketing plan and is a great tool to use to develop trust with your audience. Although it can be time consuming, blogging is a free tool that you should be using. People like to get to know businesses and hear from them regularly before buying services or products, so blogging about things relevant to your company will show people that you know what you’re talking about. Blogging isn’t something that everyone is comfortable doing, but you can always find someone willing to help.

Create easy to read blog article with these tips:

  • 300 – 500 words.
  • Use bullet points
  • Use Images – because let’s face it, people often scan an article first to see if their interested in giving up their time to hear what you have to say. See what we did there? 

Keep in mind that these are just a few online tools you can use to generate more attention and respect for your business. There are other great strategies you can tap into once you’ve got your digital marketing groove on.

Want more business marketing advice?

Click here to read more about digital marketing

 

Ready for a quote? Contact Us Now

Pin It on Pinterest