Does this sound familiar? – You’ve had your business running for some time now, set up your website and verbally spread the word to your friends and customers to check it out. You wait and wait, but it seems that your site just sits there, lost in the abyss.
Don’t worry, almost 90% of our clients start out just like you. They’ve done some basic leg work to get their online presence going, but they don’t know where to go from there. In this article we’ve outlined some of the tools you can use to promote your business online.
Billions of people have active social media accounts. If you aren’t using social media pages like Facebook, Twitter or Instagram for your business, you absolutely need to get your accounts up and running NOW. If you’re not comfortable using social media or you don’t understand it, hire someone that does to help get your accounts set up and ask them to teach you. Once you get the hang of it, you’ll have access to those billions of potential customers, and the best part about it? – It’s FREE!
Take advantage of social groups. Facebook groups have taken off in particular and are highly beneficial for sharing your ideas, expertise and networking with others. Just be careful that you read the group rules before sharing anything.
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For most businesses, email campaigns are often more effective than social media at generating cold hard cash. Usually, this tool is where you have the opportunity to convert subscribers into purchasers. You may be thinking – how do I get people’s emails in the first place? Well, there is a bit of a process involved, but it’s not entirely difficult to set up. You just need a way to entice people to share their contact information with you. In digital marketing, this little attraction is called a “lead magnet”. A lead magnet is something that you’re willing to give someone in exchange for their email address. If you’re still confused, get in touch with someone that knows this space and ask them to set up the infrastructure you need. Most email marketing services are free for a limited number of subscribers.
Remember back before the internet arrived and took over? Businesses needed to use prehistoric print advertising methods to grow awareness of their businesses. Billboards, newspapers, magazines and community boards are popular for print options, and are still definitely used. Similarly, with online marketing, if you want your business to be found online, you need to set up some ads.
There are numerous online paid advertising options, but here are a few of the most popular:
Yes, it is true, blogging is one of the things you need to do if you want to grow your online presence. It should fit into your marketing plan and is a great tool to use to develop trust with your audience. Although it can be time consuming, blogging is a free tool that you should be using. People like to get to know businesses and hear from them regularly before buying services or products, so blogging about things relevant to your company will show people that you know what you’re talking about. Blogging isn’t something that everyone is comfortable doing, but you can always find someone willing to help.
Create easy to read blog article with these tips:
- 300 – 500 words.
- Use bullet points
- Use Images – because let’s face it, people often scan an article first to see if their interested in giving up their time to hear what you have to say. See what we did there?
Keep in mind that these are just a few online tools you can use to generate more attention and respect for your business. There are other great strategies you can tap into once you’ve got your digital marketing groove on.
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