How do I get to the top of Google search results?
We get asked this question a lot and although there are ways to make your website rank better in Google searches – often IT TAKES A LOT OF WORK (and sometimes budget) to get there. Why? Because everyone wants to be in that top ranking spot.
However, there are steps you can take to better your chances of ranking well – AKA – SEO.
What is SEO?
SEO stands for – Search Engine Optimisation and it’s the process of improving your website’s ranking in organic search results.
Why SEO is important
Obviously, it is incredible valuable for business owners to rank well in search results, because unlike paid advertising methods, when someone is searching for something – they’re in the mood to buy. They want a solution to their search query.
BUT – what influences how google displays it’s search results? Why do some businesses do better?
Here’s How Google Works – in a nutshell
- Internet browsers use web crawlers (or spiders) that crawl/scour the internet to find content that is the most relevant to the searcher
- The crawler sends the info it collects to be processed by an algorithm, which decides how to organise the collected content in the index
- There are about 200 factors that it uses to determine a ranking
** Instead of going over all of them, let’s here what the professionals at Google have to say:
How to make internet crawlers notice your site – The technical stuff matters
Build your site right from the start
You may think that any website that is online will have a fair shot at ranking well in searches if it uses the best possible keywords, but this is not really true. If your site is poorly built on platforms like “Wix” – it may already have a worse ranking start straight out the gate.
WordPress is he best platform for SEO overall
WordPress sites are the best to optimise and there are a bunch of easy to use plug ins (that are free) to help you improve your ranking in search results.
One of the best is tools is the Yoast SEO plug in for WordPress. We highly recommend you install this plug in if you have a WordPress site. It is very user friendly and informative.
Responsiveness – mobile friendly is a must
If your website isn’t mobile friendly – IE – if people can’t easily view it and use it properly on mobile, then you’re in trouble, because 50% of online users are mobile.
Get with the times and make sure you’re website works on all devices.
Load time is so important in the fast paced digital world – people spend an average of 30 seconds on a new website, so if your site doesn’t load fast, your visitors will go elsewhere. Fast hosting doesn’t need to be expensive and you should avoid the big companies like GoDaddy. For more info on hosting – Read this article on – How to Host a Website Without Getting Ripped Off.
Keywords are certainly essential in SEO. If you don’t know what keywords you want your site to rank for, you need to figure that out. There are ways to educate yourself and tools you can use:
- READ THIS ARTICLE BY Yoast SEO – It is a complete how to guide on keyword research
- Use Answer the Public to discover search terms that others are actively using
- Install the Yoast Plug in to help you easily improve SEO for your WordPress site
Content development and marketing
When it comes to SEO – Content is VITAL. If you don’t have content to optimise, you can’t improve your content’s ranking in search results.
Also, as a business owner – your main goal should be helping customers, so a blog or content marketing strategy is ESSENTIAL. Whether you’re into video sharing, blogging, email marketing, you need to be consistently delivering VALUE to your customers or clients. Content marketing not only helps improve your search results – it also helps prove that you know what you’re talking about and builds authority in your field.
This goes hand in hand with your content marketing strategy. As Google said – if your site is recognised as a site that other sites link to – you’ll rank better. So building links is also important.
Moz is one of the leaders in SEO marketing and education and they discuss the importance of link building in this article. We highly recommend that you read their Beginners guide to SEO if you want to learn more, or check out their list of FREE SEO TOOLS HERE.