If this article caught your eye, then we’re guessing you want to take your business to the next level with a little help from the amazing online tools out there. However, you’re not sure how the heck to go about it? Well, here’s what you need to know about digital marketing.
Digital marketing is a very slippery and often scary forefront for business owners, and it is understandable if you haven’t jumped into it. However, if you want to generate a buzz around your business, you need to step up your game. That’s why we have put together some info below that will help you do just that.
First things first – Do you have the below framework in place?
- A logo
- A responsive website
- Social media channels
- Email marketing software
No? Well, you’re going to need them, so get busy, or get in touch and we’ll help you out.
Once 1-4 are ready, it’s time for a little strategy…
You have likely heard terms like sales funnel, drip funnel or sequence marketing, all of which basically mean that you have a source pushing traffic to a destination, with a goal of making money at that destination. Still with me? Well, let’s break it down for you anyway.
Here’s what you need to know about digital marketing
- Step one – Post an ad on social media with an enticing offer – Make it good, so you can draw them in.
- Step two – Link the post to a landing page on your website – Make the page stylish and relevant to your offer.
- Step three – Put an opt in on your website – Make sure that visitors can see it and it’s easy to put in their details.
- Step four – Deliver the offer to the visitor – either right away on your website, or via an email.
Sounds easy right? Well, it’s not always. What happens after you have someone opt in to your offer? Why not keep in touch with them and see if they want more products or services? This is where most businesses drop the ball. They leave their ad running, the contact page or opt in available, but they don’t follow through and leave their precious audience hanging. Don’t do this!
Keep your audience engaged and interested by listening to what they want. If you don’t know what they want, ask them. The digital world is at your finger tips and if you don’t have time to get it done, invest in someone that can help you.